Checklists are crucial to success and without them, a website will not experience a graceful takeoff. Entrepreneurs who seek a high level of search engine optimization would do well to heed this lesson.
While this checklist of tips won’t prevent a complete crash and burn, they do allow you to position your website for a higher level of success. Read on to learn more about the following nine tips and how they can assist you in the search engine optimization process.
1. Pick The Best Keyword
What keyword do you want your post to focus on? Use Google Keyword Planner to find an estimate for any keyword phrase that you are potentially considering. This allows you to be fully ready when it is time to start the writing process.
2. Competitive Research
To stake your claim in your chosen field, you need to go undercover and research your competitors. Use incognito mode and look at the search engine results for your competitors. From there, you can find out more about what they are doing right and more importantly, what they are doing wrong.
3. Create Quality Content
This is easier said than done, but once you have researched your competitors, it is time to write quality content that will leave them in the dust. Superb content is always king.
4. Add The Keyword To The Page Title
While this tip might seem like one of the biggest no-brainers of all time, the page title should always contain your keyword and you would be surprised at how many companies ignore this simple tip.
5. Place The Keyword In The Header
Most webpages are organized by their sub headers and a large title at the top. By placing the keyword in the header, this lets Google know the exact message that you are trying to get across.
6. Be Sure To Add Keywords To Your Images
Search engines can pick up your site much more easily when your images also include the name of your keyword. In addition to changing the name of the image itself, you should also be changing the name of your alt tag (the text shown by the web browser should the image not be able to load).
7. Use Keywords In Your Posts and URL
Google determines what a post is about from the URL. Let’s say that you have written a post about pool toys. Instead of having a bunch of random numbers and letters after the .com, place your keywords in this space instead.
8. Internal Links
The best search engine optimization content on your website needs to be linked by the other pages. If older posts do not include internal links, this is your cue to go back and edit them accordingly.
9. Obtain External Links
Whether you ask for external links from other respected websites in your field directly or you allow your content to speak for itself, external links are vital to your search engine optimization and long-term viability.